WooCommerce is known to be one of the most popular eCommerce plugins used by website owners today. With its various features, WooCommerce has made it easier for website owners to manage their online stores and for shoppers to find their desired products. Interestingly, one of the features of WooCommerce that helps to enhance the customer experience is the product configuration feature, which allows store owners to configure their products to meet the needs of their customers. In this article, we will be discussing how you can use woocommerce product configurator to empower shoppers to make a better purchase decision.
Understanding WooCommerce Product Configuration:
Before diving into how you can use product configuration to empower your customers, it’s essential to understand what the feature does. Simply put, WooCommerce product configuration is a feature that allows store owners to add configurable options to their products. These options could be color, size, fragrance, weight, and any other attribute of the product that can be configured. Once added, customers can select the options that best suit their needs before adding the product to their cart.
Use Clear and Descriptive Labels for Product Configuration:
When configuring your product, ensure you use clear and descriptive labels for each option. For example, if you’re selling shoes, instead of using labels like ‘Option A’ or ‘Option B,’ use label options such as ‘Shoe Size,’ ‘Material,’ ‘Color,’ etc. Using clear and descriptive labels will help shoppers understand what they’re purchasing and what their options are.
Add Product Images to Each Configuration Option:
Another way to empower shoppers is to add product images to each configuration option. Imagery can make it easier for shoppers to understand the options they have for a particular product and visualize what they are purchasing. For instance, if you’re selling bed sheets, you can add images that show the different colors, thread counts, and sizes available.
Allow Shoppers to Preview Their Configuration Before Purchase:
Making informed purchase decisions is essential for online shoppers; thus, you should enable them to preview their configurations before making payment. By allowing your customers to preview their selection, you give them complete control of their purchase journey, and this can help them feel more confident in their purchase decision.
Enable Shoppers to Save Configurations as Templates:
Lastly, enabling shoppers to save their configurations as templates can simplify the buying process for them in the future. For example, if you sell customized t-shirts, you can enable your customers to save their preferred size, color, and design templates for future purchases. This feature can enhance the customer experience and motivate returning customers.
Conclusion:
By using WooCommerce product configuration, you can empower shoppers to make better purchase decisions and achieve customer satisfaction. The feature allows customers to choose the options that suit them best, preview their selection before buying, and save their configurations as templates for future purchases. Additionally, using clear, descriptive labels and adding product images to each configuration option can help shoppers better understand what they’re purchasing. In conclusion, WooCommerce product configuration can enhance the online shopping experience and promote repeat business for eCommerce store owners.